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The Edit

Press & Media: 

Selected features, interviews and contributed essays.

Fast Company Contributing author, Impact Council member. Sooyoung Cho is the Founder and CEO of the bread and butter — a global brand consultancy with offices in New York, Seoul and London.

How to create
impacful branding
inthe age of AI

Read more
fast company logos_edited_edited_edited.png

From code
to connection

Read more
fast company logos_edited_edited_edited.png

How AI is making the invisible visible
in branding

Read more
fast company logos_edited_edited_edited.png

Four ways
community branding can foster local empowerment

Read more
fast company logos_edited_edited_edited.png

Impactful branding
is crucial to
NGO success

Read more
fast company logos_edited_edited_edited.png

Leaders share
18 common
innocation mistakes

Read more
fast company logos_edited_edited_edited.png

The proof of 
being human

Read More
fast company logos_edited_edited_edited.png

Beyond sustainability: 
betterment intelligence

Read More
fast company logos_edited_edited_edited.png

How to create
impactful branding in the age of AI


 

fast company logos_edited.png
Read More

From code
to connection



 

fast company logos_edited.png
Read More

How AI is making the invisible visible in
branding


 

fast company logos_edited.png
Read More

Four ways
community branding
can foster local empowerment

 

fast company logos_edited.png
Read More

Impactful branding
is crucial to
NGO success


 

fast company logos_edited.png
Read More

Leaders share
18 common innovation mistakes


 

fast company logos_edited.png
Read More

The proof of
being human



 

fast company logos_edited.png
Read More

Beyond sustainability: 
betterment intelligence



 

fast company logos_edited.png
Read More

How to create impactful branding in the age of AI

By Sooyoung Cho

From Code
to Connection

By Sooyoung Cho

How AI is Making the Invisible Visible
in Branding

By Sooyoung Cho

Four ways community branding
can foster local empowerment

By Sooyoung Cho

Impactful branding
is crucial to
NGO success

By Sooyoung Cho

Leaders Share
18 Common Innovation Mistakes

By Sooyoung Cho

The Proof of
Being Human

By Sooyoung Cho

How to create impactful branding in the age of AI
 

fast company logos_edited.png
Read More

From code
to connection


 

fast company logos_edited.png
Read More

How AI is making the invisible visible in
branding
 

fast company logos_edited.png
Read More

Four ways
community branding
can foster local empowerment

fast company logos_edited.png
Read More

Impactful branding
is crucial to
NGO success
 

fast company logos_edited.png
Read More

Leaders share
18 common innovation mistakes
 

fast company logos_edited.png
Read More

The proof of
being human


 

fast company logos_edited.png
Read More

The Practice's Own Brand

The Analogue Anchor:
Creative Manifestation

An essential space for original thought.

marc is brown is the bread and butter's analogue anchor in a digital age — a set of tangible tools designed to capture the depth, nuance and emotion that technology cannot yet replicate.

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스크린샷 2026-04-30 오후 6.06.34.png
스크린샷 2026-04-30 오후 6.06.34.png

Global Keynotes & Lectures

Selected lectures from London to Minnesota

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University of the Arts London
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University of Minnesota
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Design Summit
- Retail Branding
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Branding Masterclass

Free Worldwide Shipping

Global Keynotes & Lectures

Selected lectures

from London to Minnesota

스크린샷 2026-05-04 오전 11.24.30.png

University of the Arts London

스크린샷 2026-05-04 오전 11.28.57.png

University of Minnesota

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Design Summit- Retail Branding

스크린샷 2026-05-04 오전 11.32.32.png

Branding MasterClass

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